BSA Space, 290 Congress Street, Boston
April 29, 2013 | 12:00 PM - 1:30 PM
Urban branding is the application of large-scale distinctive markers to civic environments, corporate precincts, institutions, and sporting and cultural events. It can incorporate logos, visual themes, lighting, colors, symbolism, and typography. Integrating multiple design disciplines and creative tools, urban branding can create a sense of arrival, a sense of shared experience, and a sense of place.