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Placemaking Network

  • COST

    Free and open to the public

  • TYPE

    Knowledge Community



Eye-Tracking Architecture: Insights from Biometrics on Walkability, Lingerability, Human Happiness

Ann Sussman AIA, an architect, author and researcher, will introduce participants to her ongoing research on how buildings influence people emotionally. Biometric tools, like eye tracking, which follows eye movements we don't consciously control, are widely used in advertising and product design today. What happens when we apply the technology to architecture? This talk reviews findings from recent pilot-studies showing how people look at architecture, revealing hidden behaviors that are key to successful placemaking. We will see how 'fixations' or attachments our eyes make without conscious effort direct our behavior around buildings, even influencing our mood and anxiety levels.

Image: Stapleton Public Library study by Ann Sussman and Justin Hollander (Tufts University)

For those who qualify, 1.5 LU/HSWs are available.

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