Marketing/PR Network: Proposal Content—Overcoming Client "TLDR"

A/E/C industry marketers and firm leaders work hard to produce winning proposals for our clients, but are we giving them what they want to see? With today’s extremely competitive market and TLDR (“too long; didn’t read”) attention spans, clients may not necessarily read what (or as much as) you expect them to. In this session, we will discuss how to craft proposals that allow clients to quickly get the information they need to make a decision. We will also discuss internal processes that enable marketing and team leaders to successfully work together to not only meet the deadline—but make the shortlist.

We only have about 8 seconds to capture our audience’s attention—let’s not miss this window of opportunity!

Barbara Hicks, owner of B-Graphic, will lead this session. Barbara is a Certified Professional Services Marketer (CPSM) with 20 years of experience working with A/E/C clients all over the country. She is an award-winning marketer and graphic designer with a special interest in creative problem solving.