Marketing/PR Network: Internal Communications for Authentic Change (Virtual)

Rebrand. Relocation. New website. New practice area: we know these changes take hard work to communicate externally. But how do you launch them INTERNALLY? Without a strong internal communication strategy, these changes simply won’t feel authentic, and employees won’t feel represented or invested in their success. By contrast, good internal communication can prepare employees for what’s coming, give people a voice, and make change a springboard for firm cohesion and growth.

Join us to hear from three pros whose firms have recently gone through big change—new brands, new websites, new locations. Find out what worked (and didn't!) for them and hear about lessons learned that can help make your next big roll-out a firm-wide hit.

Panelists:

Elisabeth Musacchio, ARC

JJ Nelson, Bergmeyer

Rae Pozdro, Sasaki