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Marketing/PR Network: Market Research—Asking the Right Questions (So You Can Have All the Answers)

  • COST

    Free and open to the public.

  • TYPE

    Knowledge Community



A/E/C marketers spend a lot of time working on one question:
"What do our clients think of us?"
For this session, however, the real question will be:
"Why don't you ask them?"

Through an interactive discussion, we will explore the value of original market research, how to execute a client feedback program, and how to tie these together with targeted, high-ROI thought leadership. Come prepared to engage; bring ALL your coffee and ideas, and we'll provide the prompts!

This session will be led by Rich Friedman, President of Friedman & Partners (, a marketing and management consulting firm serving the A/E/C and environmental consulting industries.