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Marketing/PR Network: Beyond the Logo—Exploring the intersection between visual identity, messaging, and web (Virtual)

Beyond the Logo
  • COST

    Free and open to the public.

  • TYPE

    Knowledge Community



Event Description

What is the role of brand in today’s complex and noisy communications ecosystem? How should firms in the AEC space tackle branding and rebranding within their own organizations? Join us for an engaging and interactive session that explores visual design, messaging, and web, and how they can work together to produce authentic and impactful brands. Tammy Dayton of Moth Design and Dave Demerjian of 43,000 Feet will partner with Goody Clancy’s Kate Murphy to explore what makes a winning brand, how to determine if it’s time for your organization to rebrand, and how to set yourself up for a successful rebranding process. From elevator pitch and logotype to website overhaul and governance strategy, we’ll share best practices and interactive exercises that get you thinking about the importance and power of successful branding.


Tammy Dayton | Founder and Design Director, Moth
Dave Demerjian | Founder and Principal, 43,000 Feet
Kate Murphy | Director of Marketing, Goody Clancy