Marketing/PR Network: "Can I Share...?" Mastering Social Media with Firmwide Training & Policies (Virtual)

Event Description

Your marketing team is posting regularly, you're getting likes and adding followers: high-five, marketing star...but, what about the rest of your colleagues? Who gets to "share" in your firm? Do technical staff know what the firm expects from them online? Are they coached in what makes a good profile, or a good post?

Join us for an insightful session where we'll talk about structuring social media approaches and policies within firms. We'll discuss how to determine who should be the voice of your firm, how to create and disseminate a firmwide social media policy, and how to train employees to use social media to effectively promote a consistent brand image.

Presenters

Katie Dayton | Hacin, Communications Manager

Joanna Morlot | CBT, Associate Principal, Marketing

Kim Sousa | MAKE YOUR MARKeting, Marketing & Business Development Consultant