Name: Sarah Hotchkiss

How are you participating in ABX 2016?
My firm, Commodore Builders, has always been supportive of my participation at ABX. I never miss the Opening Night Party, and I’ll be taking in a few of the sessions. I’m especially excited to be participating this year in my role as president of the Society for Marketing Professional Services (SMPS) Boston. We have five sponsored sessions and a booth on the exhibit floor, and we’ll be hosting a reception on Wednesday evening. Be sure to stop by our booth. You can learn more about SMPS Boston, the benefits of membership, and how you can get involved, and even have a chance to win some great raffle prizes. And, back by popular demand, we’ll be hosting Marketing Audits again this year! You can sign up for a time slot with one of our Certified Professional Services Marketers (CPSM) or a seasoned marketing professional who will review your firm’s marketing materials and provide advice on how to improve their effectiveness.

Your top 3 conference or speaker pics at ABX 2016?
I’m super excited about the Modern Marketing and Business Development track! SMPS Boston has five great sponsored sessions. I’m looking forward to attending Spark Passion and Empower Employees Through the Rebranding Process; Social Media: Get Strategic; and Re-engineer your Firm’s Marketing Function for Long-Term Success.

What about the future of the building industry most excites you?
I’ve lived in Boston for 13 years. It’s amazing to see how much has changed in that time. Every time I venture downtown or into the Seaport, there are new buildings, restaurants, venues, and the landscape is constantly changing. It’s an exciting time to be a part of the building industry in Boston and to live in this great city!