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Marketing/PR Wizards

  • COST

    Free and open to the public

  • TYPE

    Knowledge Community



Contact Wrangling: Best Practices

Contact lists are vital in marketing departments. From references for past projects to eblast and direct mail recipients, you need to maintain accurate contact information. And, for business development, you need information on all of your future clients. But how do marketers acquire that contact information? No expensive database can solve the fundamental challenge of collecting the information in the first place, so we need to implement best practices for extracting and gathering contacts from principals and project managers. How do you handle it? Can you learn some tips from colleagues? Join us for the April Wizards roundtable to explore these questions.

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