Free and open to the public
The Reluctant Business Developer: building stronger relationships
One of the primary duties of each marketing professional is to help the firm secure work, and we all know that existing clients are the best source of new projects. We also know that client-facing staff have the best access to existing clients, but what are we doing to ensure that they have the necessary tools to build a strong client relationship that will bring in the next job? How can we, as marketers, help project teams think beyond the technical requirements of the project to develop these crucial business development skills?
From presentation training to engaging staff in sales planning, there are several important ways that we can support those team members who are out with our clients every day. Please join us for a round-table discussion that will focus on the many ways marketers can help to strengthen client relationships and secure more work (with fewer RFPS).
To learn more about the Marketing/PR Wizards, visit architects.org/committees/marketingpr-wizards
Click Register to attend.