Creating Compelling Stories

As marketers who are responsible for promoting the work of their firms, crafting stories for projects that will be picked up by the media is important. A larger, shared challenge is ensuring that architecture is part of the story when a journalist writes about a new hospital or renovated high school, or a great new office for a growing company.

Maria Salvatierra, marketing and development manager at the BSA, will discuss some tips and tricks for getting projects noticed. Maria will share her insights on different methods for attracting the media to firm work, and talk about ways to leverage the BSA’s collective voice to help tell stories to a broader audience.

To learn more about the Marketing/PR Wizards, visit architects.org/committees/marketingpr-wizards