This program examines the planning approaches, retail design and merchandising principles necessary for the creation of place-based commerce. This includes tactics used by premier retail and mixed-use developers and considers how they can be applied to a variety of settings. Retailing—the exchange of goods, services and experiences—is in the midst of change unprecedented in modern times. In a time when the internet globally democratizes shopping, and social media exercises an outsized and immediate influence upon consumer behavior, the demand by people around the world for public places where both commerce and socialization thrive has never been greater.
For those who qualify, 21 AIA/CES (HSW) | 21 AICP/CM | 21 LA/CES (HSW) are available.
Robert J. Gibbs, AICP, ASLA, President, Gibbs Planning Group, Inc.
Terry Shook, FAIA, Principal, Shook Kelley, Inc.
For more information, visit execed.gsd.harvard.edu/programs.