Marketing/PR: SEO Strategies for Website Content

Content creation and search engine optimization (SEO) go hand-in-hand. Without one, your efforts on the other can be seriously diminished. This session will explore the three major elements you need to improve search engine rankings: keyword strategy, website structure and copywriting. It will also examine how SEO techniques can be used to maximize search engine visibility for content like press releases, video and images.

Session led by Paul Witham, Search Marketing Manager at Matter Communications