Marketing/PR Network: Social Media—Elevating Your Brand

Social media is an essential tool for establishing an online presence, defining culture and attracting talent. Tessa Andrews and Amy Golden of Paxson Fay will join us and provide an advanced understanding of social media, content and analytics. You will gain a comprehensive understanding of how to build and scale your firm’s social media presence on key platforms using new trends, tools, and strategies. The workshop will provide you with the ability to align social media strategy with firm goals, drive more website traffic, develop quality content, increase engagement, run effective promotional campaigns and enhance overall brand value.

Paxson Fay is a full-service marketing / communications firm specializing in the architecture, design and arts industries.

To learn more about the Marketing/PR Network, visit architects.org/knowledge-communities/marketing-pr-network.