Join Paxson Fay, a communications agency specializing in the design world, to discuss how small-mid-size firms can maximize their social media presences.

Social media is constantly evolving and it’s role in community, marketing and branding is more important than ever. Social media is an essential tool for establishing an online presence, defining culture and attracting talent. The aim of this workshop is to provide architects with a better understanding of social media and how to implement it into any marketing strategy utilizing effective systems and strategies.
We will cover four main areas including (1) the current state of social media (what platforms provide the most value?) and why it’s important; (2) the right content to share (what type of content is appropriate for each platform, how to develop it, and the best way to share it); (3) the systems and tools to easily maintain a consistent presence online; and (4) how to build a community around your brand through online engagement.

To learn more about the Small Practices Network, visit architects.org/knowledge-communities/small-practices-network