Marketing / PR Network: Business Development Planning for the Next Normal

We all understand the importance of business development, client management, and networking, and how the pandemic has shifted the way we do this work. How can we get re-invigorated and inspired for 2021? “Adding value” in our outreach to clients has always been a guiding principal—but its urgency has been dramatically heightened during the COVID pandemic. Our panel of experts will share their strategies for 2021: tips for connecting from our laptops, and best practices that will continue to be relevant as we prepare to move back to offices and social events.

Our panel includes: Patricia Filippone, Vice President of Business Development, Suffolk Construction; Sarah McGillicuddy, Director of Business Development, BR+A; and Marsha Miller, Director of Corporate Marketing & Client Relations, Vanderweil