Marketing / PR Network: Business Development Planning for the Next Normal

January 27, 2021 8:15 AM - 9:30 AM Add to Calendar

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We all understand the importance of business development, client management, and networking, and how the pandemic has shifted the way we do this work. How can we get re-invigorated and inspired for 2021? “Adding value” in our outreach to clients has always been a guiding principal—but its urgency has been dramatically heightened during the COVID pandemic. Our panel of experts will share their strategies for 2021: tips for connecting from our laptops, and best practices that will continue to be relevant as we prepare to move back to offices and social events.

Our panel includes: Patricia Filippone, Vice President of Business Development, Suffolk Construction; Sarah McGillicuddy, Director of Business Development, BR+A; and Marsha Miller, Director of Corporate Marketing & Client Relations, Vanderweil