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Parametric digital tools have been commonplace in architectural practice for nearly two decades, combining the designer’s expert intuition with computer processing allowing us to investigate more options in less time. Only recently have these tools have been used at the urban scale. The results suggest that they are clearly powerful and offer a promising future for urban design. But what do they offer the urban designer? And, given the plural nature of urban design, how can these tools help the practitioner effectively engage an increasingly diverse range of stakeholders?