Marketing / PR Network: Basic Typography—Best Practices

For many people, their roles at work involve typography on some level, which can be overwhelming if you don’t have a background in graphic design. It’s hard to know what makes good typography good if you don’t know basic typography rules. In this talk, you’ll learn about best practices for layout design, typesetting and typeface selection. Resources for identifying, selecting, and pairing fonts will also be shared to help guide you when selecting or matching fonts. Together, we will look at some layout examples that demonstrate how small design changes can make a big difference.

Jessica Grant is a brand identity and experiential graphic designer works directly with her own clients as well as partners with architects, landscape architects, and interior designers on graphic design services for built environments. She is a versatile designer and enjoys working on a range of projects, including brand identities, exhibit identity and design, custom pattern design, signage, interpretive graphics for parks, and print design.