Marketing/PR Network: Understanding your Special Sauce and Leveraging Thought Leadership

All companies are unique and all successful companies are doing something right. Understanding how your firm or company is innovative (your special sauce), and finding the best ways to build perception as such, is at the heart of thought leadership. In this presentation/workshop, Timothy Downing, Design & Co. Owner & Design Principal, and Nancy Jenner, Design & Co. Brand Strategist, lead us through a short presentation and series of exercises to help us understand perception and uncover a firm's unique assets and attributes. The session includes ample time for discussion and participants will leave with new insights on building a brand-specific thought-leadership campaign. Come ready to be energized.

(*Note: This event replaces fourth-Wednesday events in November and December, to avoid major holidays.*)