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Marketing/PR Network: Marketing ≠ Business Development

  • COST

    Free and open to the public.

  • TYPE

    Knowledge Community



Marketing and business development can be blurred as marketers, business developers, and seller-doers race to complete proposals and develop relationships that will win work. How can marketing and business development strategically and effectively co-exist?

Our panel of experts will share definitions of marketing and business development, discuss how the one can leverage the other for greater success, and share technologies that foster collaboration.


Jessica Knapp (Associate Principal, Perkins Eastman)
Tima Maclaurin
(Director of Business Development, Commodore Builders)
Julie Nasser
(Director of Business Development, Margulies Perruzzi Architects)
Maria Salvatierra
(Marketing & Business Development Manager, Wilson Butler Architects)
Soo Jin Yoo
(Senior Associate, Merge Architects)