Event
Marketing/PR Network: Marketing ≠ Business Development
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COST
Free and open to the public.
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TYPE
Knowledge Community
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AUDIENCE
Professionals
Marketing and business development can be blurred as marketers, business developers, and seller-doers race to complete proposals and develop relationships that will win work. How can marketing and business development strategically and effectively co-exist?
Our panel of experts will share definitions of marketing and business development, discuss how the one can leverage the other for greater success, and share technologies that foster collaboration.
Panelists:
Jessica Knapp (Associate Principal, Perkins Eastman)
Tima Maclaurin (Director of Business Development, Commodore Builders)
Julie Nasser (Director of Business Development, Margulies Perruzzi Architects)
Maria Salvatierra (Marketing & Business Development Manager, Wilson Butler Architects)
Soo Jin Yoo (Senior Associate, Merge Architects)