Marketing/PR: Righting Your Writing—Tips and Techniques (Virtual)

Writing is a core component of nearly every A/E/C marketing project, yet it’s often neglected or relegated to the back burner because of other daily demands.

This engaging session will identify several common writing practices that weaken the effectiveness of proposals, websites, award submittals, and other marketing materials. The discussion will include practical tips for improving your writing, using specific “before” and “after” examples to illustrate each point.

It will be led by Mike Plotnick, principal of Plotlines, a communications consultancy that specializes in the A/E/C industry.