Marketing/PR Network: Onboarding–Marketing’s Role in Rolling Out the Welcome Mat (Virtual)

Event Description

“We’re Hiring!” AEC marketing teams are tasked with getting the word out when it’s time to grow.

When it’s time to say, “Welcome aboard!” - what’s marketing’s role then?

This panel conversation will explore how Mar/Comm/BD teams can enhance the onboarding experience for new employees. From the welcoming power of swag to the value of one-on-one conversations about business development, our panel will share innovative ideas that go beyond traditional orientations to create a more immersive, inviting environment for newcomers.

Presenters

Abby Gillespie, Marketing Director | Perkins&Will

JJ Nelson, Director of Brand Communications | Bergmeyer

Jennifer Donham Wells, Director of Marketing + Business Development | DiMella Schaffer