AEC firms face roadblocks when it comes to engaging technical staff in marketing and business development (M&BD) efforts. No matter your role, understanding how you can support M&BD efforts will help your business leaders, your firm, and your own career.
This fall, the Society for Marketing Professional Services (SMPS) joins the Emerging Professionals Network (EPNet) to deconstruct notions about who is responsible for marketing and business development and explore how both technical and marketing staff can efficiently elevate their best practices.
New England marketing team lead, Stantec
associate, Vanderweil Engineers
Jessica and Marsha will address topics including:
- M&BD Myths. Breakdown the misconception that business development, is solely the responsibility of marketing and senior level technical leaders.
- Leveraging your M&BD resources. Explore how M&BD collateral and activities can better work equip technical staff at all levels to better serve clients and preposition a firm for more work.
- Communication. Discuss networking, tools, and best practices that enable marketing and technical staff to work better together and develop a marketing-minded culture.
Both emerging and mid-level professionals will walk away with a clearer understanding of M&BD functions and actionable strategies to engage in networking, marketing, and business development. Resources used in the presentation will also be made available for future reference.
About SMPS Boston
The Society for Marketing Professional Services (SMPS) is a community of marketing and business development professionals working to secure profitable business relationships for their AEC companies. SMPS’ mission is to advocate for, educate, and connect leaders in the building industry. SMPS’ vision is for premier professional service firms to recognize SMPS as their most trusted resource for building business and achieving success. SMPS Boston is proud to be one of the largest and most active chapters of Society for Marketing Professional Services.
About the BSA Emerging Professionals Network
The BSA Emerging Professionals Network (EPNet) is an active social and professional network. Geared specifically toward recent graduates, Architectural Experience Program™ (AXP™) participants, young architects, designers, and other design/build professionals, EPNet hosts tours, presentations, firm visits, and other programs. Anyone building their AEC career is welcome to join, connect, and contribute.