Event Description

This comprehensive workshop, designed to empower small practice owners with essential strategies for growth and success, will guide attendees through the process of creating and executing simple yet powerful marketing and business development approaches tailored to their unique needs. Participants will learn how to strategically focus their efforts on attracting the type of work they want while aligning their business goals with their passion and expertise. The workshop will also delve into the art of storytelling, helping attendees craft compelling narratives that effectively communicate both their personal brand and company identity. Most importantly, this session will emphasize the cornerstone of successful business development: building and nurturing meaningful professional relationships. By the end of this session, attendees will be equipped with the tools and confidence to take their firms to the next level.

Presenters

Marsha Miller, Assoc. AIA | Director, Client Relations, Vanderweil

Chris Jasinski | Business Development, Senior Associate, HGA

Topic

Advancing Architecture