Marketing/PR Network: AEC Websites that Work: Trends, Tools, & Tactics (Virtual)

March 19, 2025 8:15 AM - 9:30 AM Add to Calendar

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Event Description

Your firm’s website is one of its biggest marketing investments—both in time and budget. As an AEC marketer, you’re tasked with ensuring that investment delivers real value while juggling countless other responsibilities and deadlines. But how do you keep your website working hard for your firm long after launch? Our panelists, Kara McLellan from Annum Architects, Courtney VanAllen from HLB Lighting Design, and Andrew Beaton from CDM Smith will share strategies to maximize your website’s impact. They’ll explore AEC website trends, branding SEO tactics to boost visibility, and analytics to measure success. Plus, how to leverage integrations to streamline marketing efforts and support your business goals. Whether you’re planning a website refresh or optimizing an existing site, this discussion will provide actionable insights to help you get the most from your firm’s website.

Presenters

Kara McLellan | Director of Marketing and Communications, Annum Architects

Courtney VanAllen | MBA, Senior Communications Specialist, HLB Lighting

Andrew Beaton | Vice President, Marketing & Communications, CDM Smith

Topic

Advancing Architecture