Event Description

The Architecture, Engineering, and Construction (AEC) industry is evolving rapidly—reshaped by technology, shifting client expectations, and increasing competitive pressure. This dynamic panel brings together industry leaders to explore how business development is transforming within the AEC space and what it takes to drive sustainable growth today.

Panelists will dive into forward-thinking business development strategies that align with long-term growth trajectories, strengthen client relationships, and differentiate firms in crowded markets. The conversation will examine how artificial intelligence is redefining prospecting, market intelligence, proposal development, and strategic decision-making—while also addressing where human insight remains irreplaceable.

Attendees will gain practical insight into leveraging market research to identify opportunities, anticipate industry trends, and position their firms for success. The panel will also explore how successful firms are building resilient growth models amid economic uncertainty and changing procurement environments.

Join us for a timely conversation on how to future-proof your business development approach and accelerate growth in today’s AEC landscape.

Presenters

Sarah McGillicuddy | Associate Principal, Director of Business Development, BR+A

Marsha Miller, Assoc. AIA | Associate Principal, Director of Marketing, Business Development, and Client Relations, Ellenzweig

Jennifer Tulipani | Business Development and Marketing Director, Northeast, CMTA

Jessica Harris | Director of Education and Commercial Business Development, C.E. Floyd Company PBC

Moderators

Abby Iorio | Associate Director, Marketing & Business Development, HLB Lighting Design

Stephanie Salsman | Associate, Manager of Marketing & Communications, Bruner/Cott Architects

Topic

Advancing Architecture