ARCHITEXT Marketing/Promotional Writing for the A/E/C Industry
A picture is worth a thousand words? Sometimes yes, sometimes no. A/E/C marketing is highly visual with great importance placed on images. But marketing and promotional text is your opportunity to explain forcefully why you’re right for the job – in YOUR firm’s voice and with the project stories only you can tell. And every project has a story. Every cover letter, project description and proposal text are an opportunity to show the unique approach your firm will take if hired.
James McCown, who’s been writing about Boston architecture for 20 years, will present a best practices overview of writing for an A/E/C firm, how you can cut the clichés and clutter and get the prospective client’s attention – and present work winning words. Over the past two decades, James McCown has worked for four Boston A/E firms in marketing and communications roles. He is also a widely published architectural journalist, having written for Architect’s Newspaper, Metropolis, The Boston Globe, Art New England and other regional and national publications. He holds an ALM (master’s degree) in the history of art and architecture from Harvard University.