Storytelling for Design: Frame your Narrative

The design process is made up of people. As designers, we are often challenged to take a multitude of competing needs, wants, and influences, and build consensus around a single vision among many stakeholders. Whether conveying a technical solution for a single detail or a vision for a city, designers must constantly communicate effectively in order to positively impact the built environment. We not only have to convince people that our ideas have merit, but to value and trust us as individuals who can lead the design process.

How can we better tell our story, and the story of our designs? This year, the Women In Design Professional Development Committee brings you a three-part series of events on “Storytelling for Design,” looking at three different aspects of how crafting impactful stories can help us better convey who we are and make us more successful in our creative efforts.

Join us for a collaborative workshop led by Yanel de Angel AIA and Carolyn Cooney to build a framework of strong storytelling skills. Through examples and practice, develop your abilities to convey ideas and concepts in a memorable and impactful way.

Yanel de Angel AIA, Associate Principal, Perkins+Will
Yanel is a member of her firm’s Diversity Council and a founding member of the Project Delivery Board whose mission is to strategize about complex project processes and nimbleness in delivery of services. Yanel is known for her ability to holistically view issues and opportunities during critical decision points, provide insight, and manage complex stakeholder structures.

Carolyn Cooney, Associate Principal and Marketing Director, Perkins+Will
As a dynamic leader and creative strategist, Carolyn drives the development and implementation of her firm’s marketing, business development, and strategic planning efforts. She works with multiple studios to help advance the growth of the practice and connect with clients in a meaningful way. Her design communication approach is grounded in the belief that architecture is a powerful force for change in our world and the public at large.

2 LU AIA credits are available.

Find us online:
Website: http://www.architects.org/wid
Facebook: https://www.facebook.com/widboston
Twitter: @widboston
LinkedIn: http://www.linkedin.com/groups?gid=2077041
Instagram: @widboston

To learn more about Women in Design, visit architects.org/knowledge-communities/women-in-design

Click Register to attend.