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Marketing/PR Network

  • COST

    Free and open to the public

  • TYPE

    Knowledge Community



Better Together: Developing Marketing & Sales Abilities in Technical Staff

Many A/E firms face challenges to engage technical staff in marketing and business development (M&BD) efforts. Principals have the connected network, but not the time; M&BD professionals have the strategy, but not all the technical pieces; and emerging technical staff have the time, but fall short on connections and business development experience. So how do you overcome it all to elevate your practice effectively and get added mileage out of your M&BD investments?

Suitable for both technical and M&BD focused professionals, Marsha Miller Assoc. AIA (Vanderweil Engineers) and Jessica Darling (Stantec) will deconstruct notions about who is responsible for marketing and business development and explore how both technical and marketing staff can efficiently elevate their best practices for the benefit of all.

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