Free and open to the public
How to cut through the noise and pitch the right story!
With the rise of social media platforms and the recent attacks on mainstream media, it might seem that media coverage has lost its clout. However, getting your stories into magazines, newspapers, and online publications will ultimately legitimatize and spread your firm’s message further than without it. How can you harness the power of your story while capturing not only the editor’s imagination but also the readers’? And how can you make sure your audience is actually seeing your news and stories?
Internally, how do you first recognize a great story and then what are the steps to share it? How should teams allocate time, determine the best media outlets to reach your target audience, appropriately follow-up, and ultimately share the stories?
Please join Kyle Hoepner, Editor-in-Chief of New England Home and Danielle Laurion, Account Director at Inkhouse, as they share their tips on how to organize your internal team, pitch to editors, and ultimately get press coverage for your firm. All are welcome to attend, and please remember to Register to the BSA.
For those who qualify, 1.5 LUs are available.
To learn more about the Marketing/PR Wizards, visit architects.org/committees/marketingpr-wizards.
Click Register to attend.